Yevgeny Karas

I know all my clients personally, and with many of them the relationship has grown into friendship. I believe you should speak to a client in their language — without the jargon that obscures more than it helps. Yet behind that simplicity is real expertise: I know what I’m talking about because I’ve done it myself.

Two things I stand by:

I don’t promise “number 1 in a month.” Anyone who does either doesn’t understand SEO or is misleading you. I promise honest work, transparent reporting and a real result — which comes, but not overnight.

AI is a tool, not a replacement for an expert. We use the same AI tools as everyone else — but as a professional instrument in experienced hands. The question isn’t whether to use AI, but who’s steering it.

I’m originally from Zaporizhzhia, Ukraine, and have lived in the Czech Republic since 2007. I’ve walked the immigrant’s path: I started as a printing-press operator at a company making photo wallpaper and wall décor, and worked my way up to head of the printing department — responsible for all the equipment, from computers to machines. Alongside that I took on my first web projects, and in 2012 I launched Design Online, which grew out of the web division of Amedigroup, a company I co-founded with partners.

That path — from the shop floor to my own studio — taught me to understand business from the inside, not from a textbook. When I talk to a client about their business, I speak from experience.

I work in four languages: Ukrainian, Russian, Czech and English. It’s not just a skill — it’s a bridge: I understand clients from different cultures because I’ve been through integration myself. Since 2024 I’ve been a member of the BNB Business Club, an international community of entrepreneurs across Europe.