PPC advertising in Prague and Czechia

Q: How much does PPC advertising cost?

Management from 8,900 CZK/mo, campaign setup free with a 3-month-plus commitment (one-off setup without management — 12,000 CZK per channel). Plus the ad budget — from 300–500 CZK/day directly to Google/Seznam: the minimum at which the system learns and delivers stable leads. We take no commission from the budget.

Q: When will the first leads appear?

Usually in the first week after launch. A stable cost per lead settles within 3–4 weeks: the system learns, we clean up queries and test ads.

Q: What budget do I need for my niche?

It depends on competition and cost per click: services in Prague usually 9,000–15,000 CZK/mo (300–500 CZK/day), e-commerce from 15,000 CZK/mo. Before the start we calculate a forecast: cost per click in your niche, expected cost per lead, break-even point — you decide on the numbers.

Q: Why didn't ads "work" with my previous contractor?

The typical reasons we see auditing others' campaigns: no negative keywords (budget goes to junk queries), ads pointing at the home page instead of a landing page, no goals set — nothing to optimise for. We'll review your account free and tell you what went wrong.

Q: Do you work in our account or create your own?

We work in your account: the account, campaigns and all statistics belong to you. If you leave us (we hope you won't want to) — everything stays with you. That's a matter of principle.

setup included · leads from week 1 management from 8,900 CZK/mo

PPC advertising shows your ad to people the moment they search for your service — which is why it brings leads from the first week. We set up and run campaigns in Google Ads and Sklik (Seznam's ad network): management from 8,900 CZK/mo, setup free with a 3-month-plus commitment. You pay the ad budget — from 300–500 CZK/day — directly to the platforms: we take no percentage and hide no commissions.

When PPC is the right channel

You need leads now.
SEO ramps up over months; ads work from day one after launch.
A season or promotion.
You boost sales at peak demand and switch off when the season ends.
A new site or business.
While organic gains strength, ads feed the business with leads.
Testing a niche or offers.
In 2–3 weeks ads reveal real demand and the cost per lead — cheaper than finding out over a year.

Google Ads + Sklik: full coverage of Czech search

Google is the main search engine in Czechia, but Seznam holds a notable market share, especially among the 45+ audience and in the regions — paying customers in construction, medicine and services. Competition in Sklik is lower, clicks are cheaper, and most advertisers simply don’t get there. Our standard combination: Google Ads as the base + Sklik as an amplifier with cheap leads. Details on the channel pages: Google Ads · Sklik.

Need Google Ads? The fastest source of customers from search: an ad above the results the moment someone searches. Search, Performance Max, remarketing. Management from 8,900 CZK/mo, setup included, the account belongs to you. Google Ads Need Sklik ads? Seznam's ad network: cheaper clicks, lower competition and a Czech 45+ audience that Google Ads doesn't fully reach. Combined with Google — only +3,900 CZK/mo on top of the plan. Sklik (Seznam)

What's in setup and management

niche, competitor and landing-page analysis
keyword and negative-keyword collection
campaign structure: search, product, remarketing
ads and extensions: texts, sitelinks, callouts
correct analytics: GA4 goals, call and form tracking
management: bids, budgets, ad A/B tests, query cleanup
a clear monthly report: spend, leads, cost per lead, plan for next month

Frequently asked questions

How much does PPC advertising cost?

When will the first leads appear?

What budget do I need for my niche?

Why didn't ads "work" with my previous contractor?

Do you work in our account or create your own?

Free express audit of your site within 48 hours

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PPC advertising in Prague and Czechia

When PPC is the right channel

Google Ads + Sklik: full coverage of Czech search

What's in setup and management

Frequently asked questions

What else you may need

Targeted advertising

SEO

Landing Page

Free express audit of your site within 48 hours