Sklik advertising — Seznam's ad network
Sklik is the advertising system of Seznam.cz, Czechia's second search engine. Here competition is lower and clicks are cheaper, and the audience is Czech users 45+, the regions and everyone who searches via Seznam out of habit: Google Ads simply doesn't reach them. Paired with Google Ads, Sklik is added for +3,900 CZK/mo on top of your plan (setup included); standalone management from 8,900 CZK/mo. Most agencies ignore Sklik — for you that's a chance to buy leads cheaper than competitors.
Why advertise in Sklik
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Cheap clicks.Auction competition is noticeably lower than in Google — cost per click and per lead is often 1.5–2× lower.
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An audience not in Google.Some Czechs, especially over 45 and in the regions, search only via Seznam — for construction, medicine and local services that's the core of paying demand.
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Competitors don't get there.Most advertisers stick to Google — in Sklik you often compete with two or three ads instead of ten.
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Products on Zboží.cz.For e-shops, Sklik connects to Seznam's shopping platform — an extra sales channel.
What's in Sklik setup and management
- semantics with Seznam specifics
- campaign structure: search, banners, retargeting
- ads to Sklik rules
- Zboží.cz connection for e-shops
- analytics: goals and comparison with Google Ads in one report
- management: bids, query cleanup, tests
Frequently asked questions
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