E-commerce SEO

Q: How much does e-commerce SEO cost?

From 15,500 CZK/mo — more than for a regular site, because the scope is bigger: hundreds of categories and product pages, the technical part, feed work. The exact price depends on catalogue size and competition — we calculate it after a free audit.

Q: Why does a store need a different SEO approach?

Because categories and products rank, not texts: what matters is catalogue structure, speed, absence of filter duplicates, schema markup, availability and reviews. Classic "article" SEO barely works for a store.

Q: How soon are results?

First shifts in 2–3 months (technical part and low-competition categories), confident growth in 4–6 months. E-commerce SEO has inertia, but the result is more stable: a category in the top sells for years.

Q: We have a Shoptet store — does that limit SEO?

It limits it, but less than people think: most Shoptet stores don't use even half the platform's capabilities. If you hit the ceiling — we'll propose a move to WooCommerce while preserving positions; we do that too.

Q: Do you work with Heureka and Zboží.cz?

Yes: we set up and optimise XML feeds and work with store reviews and rating. For Czech e-commerce these platforms are an essential part of visibility, and their signals help regular SEO too.

store audit free from 15,500 CZK/mo

E-commerce SEO is a distinct discipline: here it's categories and product pages that rank, not articles, and what matters is catalogue structure, technical SEO and commercial factors. We promote stores on WooCommerce and Shoptet from 15,500 CZK/mo: getting categories to the top of Google for "buy + product" queries, growing organic sales, reducing dependence on ads. First results in 3–6 months.

When a store needs SEO

All traffic is from ads.
Every sale carries an ad markup; organic returns the margin.
Categories aren't visible in Google.
For "buy [your product]", Heureka, Alza and competitors are above you, though your range is no worse.
There's traffic but no sales.
Off-target queries, weak product pages, a slow site — an SEO audit shows where the leak is.
You're launching a new store.
The right category structure from day one is years of a head start: rebuilding is always more expensive.

What's included in e-commerce SEO

Structure and semantics audit: collecting demand and designing categories by query

technical SEO: speed, duplicates, filters, pagination, Product schema
category optimisation: texts, meta tags, internal linking
product page work: description templates, photos, reviews, availability
external signals: links, Heureka and Zboží.cz, Google Business Profile
content marketing: guides and roundups for informational demand
monthly reporting: positions, traffic, organic sales in GA4

SEO on WooCommerce and Shoptet — we know both

WooCommerce gives full freedom of technical optimisation — we use it 100%: from URL structure to speed. Shoptet has its own rules and limits — we know what to squeeze out of the platform (meta tags, category texts, feeds, template speed) and how to work around the usual duplicate and filter issues. We promote stores on both platforms, so we advise tools, not excuses.

Frequently asked questions

How much does e-commerce SEO cost?

Why does a store need a different SEO approach?

How soon are results?

We have a Shoptet store — does that limit SEO?

Do you work with Heureka and Zboží.cz?

Free express audit of your site within 48 hours

We'll propose the best solution for your business

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E-commerce SEO

When a store needs SEO

What's included in e-commerce SEO

SEO on WooCommerce and Shoptet — we know both

Frequently asked questions

What else you may need

SEO audit

PPC advertising

E-shop on Shoptet

Free express audit of your site within 48 hours