SEO, ads, or everything at once: where to start?

A simple rule. Need enquiries this week — start with PPC: Google Ads and Sklik deliver traffic from day one, and you pay per click. Building a steady flow of customers for years — invest in SEO: results come in 3–6 months, but the traffic doesn’t vanish when the budget runs out. The optimal strategy for most businesses is a combination: ads cover “now”, SEO builds “tomorrow”, and as organic grows the ad budget can be reduced. The new channel of 2026 is AI search: more and more customers ask ChatGPT and Perplexity for recommendations, and we make sure they recommend you.

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