Landing page for Yachting 2000 (Russian version)

yachting2000.ru
  • Industry: charter and yacht sales (Russian-speaking audience, Croatia)
  • Type: landing page

Challenge

Yachting 2000 already has a main yacht catalogue on the Austrian domain yachting2000.at, in German. To attract Russian-speaking customers, the company needed a separate entry point in Russian: to briefly present the company, show the yachts and the three lines of business (rental, sales and training), and offer a simple way to get in touch.

It was important not to duplicate the whole catalogue a second time, but to build a lightweight landing page that leads to the up-to-date yacht cards on the company’s main website.

What we did

A first screen about the holiday, not the catalogue
The main screen is built around the promise “Your perfect yacht holiday in Croatia”. The key arguments follow in sequence: a fleet of more than 50 yachts, 25 years of experience and round-the-clock support.

The “Choose your perfect yacht” selection
The yacht block shows selected vessels, for example Lagoon 55, Excess 14, CNB 62 and Sunreef Power 70. Each card leads to the yacht’s page in the catalogue on yachting2000.at, so the Russian-language landing page doesn’t need updating every time the fleet changes.

Rental, sales and the captains’ school on one screen
The landing page divides the offering into yacht rental, sales (with a block titled “Invest in a yacht and earn a stable income”) and a captains’ school with international IYT courses for different levels of training.

Enquiry form and messengers
The page has “Leave an enquiry” buttons, and after submitting, the customer lands on a thank-you page. Links to Telegram and WhatsApp are placed separately, along with the social networks Facebook and Instagram. The privacy policy has a page of its own.

Result

The landing page runs on the yachting2000.ru domain, consists of one main page, a privacy policy page and a thank-you page, and has its own SEO title and description in Russian: «Аренда и продажа | Премиум-класс | Yachting2000».

Technologies

  • WordPress
  • responsive design
  • enquiry form
  • Telegram
    and WhatsApp
  • links
    to the catalogue

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