Landing page for migration service Migranova

migranova.cz
  • Industry: migration and consulting services for foreigners
  • Type: landing page

The challenge

Migranova is a consulting service for foreigners in the Czech Republic that grew out of the team’s own experience: their personal journey from a student visa through a work visa to a residence permit and permanent residency, registering a business (IČO), and buying property in the Czech Republic. The service has been running for almost 10 years.

Its audience is foreigners who are moving to the Czech Republic or already live there and are encountering local bureaucracy for the first time — visas, business registration, buying a home. What matters to them isn’t grasping some abstract „migration assistance,“ but understanding that they’re dealing with people who’ve been through this exact path themselves, and getting a concrete list of services with prices.

What we did

The team’s personal experience as the main argument
We put the message „we’ve been through this whole journey ourselves“ — from a student visa to permanent residency and their own business — front and center on the homepage and in the „About us“ block, instead of an impersonal „our experts will help.“

Five focus areas instead of generic „migration help“
We split the services into five clear blocks — visas and residence permits (student visa, work visa, long-term and permanent residency), business and self-employment (IČO registration, company formation, contract support), real estate and finance (buying property, mortgage consultation), registration and address (a legal business address, help with residency registration), and career and corporate consulting.

Transparent consultation pricing
We put ready-made consultation rates on the site — an hour for 1,200 korunas, an hour and a half for 1,600 korunas, a 3-hour package for 3,200 korunas, a 5-hour package for 5,000 korunas — instead of „ask our manager.“

Three cards with key advantages
We formulated three reasons to choose the service — the team’s genuine personal experience, all services in one place (visas, business, housing, career), and practical solutions that help clients avoid mistakes.

Consultation booking block
We added a dedicated „Book a consultation“ block with a call to sign up directly, with no intermediate steps.

Basic SEO setup
We configured basic SEO — meta tags, page structure, and integration of Site Kit by Google for analytics and Search Console — so the site would be properly visible to search engines from launch.

WordPress site with responsive layout
We built the site on the WordPress CMS with a custom theme and correct display on smartphones and tablets.

Result

The site turns migration consulting from an abstract service into a clear set of five focus areas with transparent pricing — visitors immediately see they’re dealing with a team who has personally been through the same relocation, find their specific need among visas, business, real estate, and career, and can book a consultation right away.

Technologies

  • WordPress
  • basic SEO
  • booking form
  • consultation pricing block
  • Site Kit
    by Google

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