Online store for Procraft

procraft.cz
  • Industry: power tools (e-commerce)
  • Type: online store

Challenge

Procraft CZ sells tools under its own Procraft brand: cordless and electric tools, garden equipment, workshop and welding equipment, consumables and accessories. The range is broad — the cordless tools section alone has dozens of subcategories.

The task was to create an online store for the Czech market where customers can easily find their way around a large catalogue, see promotions and new arrivals, and order right away with clear delivery and warranty terms.

What we did

A catalogue with a deep structure
Products are split into categories and subcategories: for example, the cordless tools section has separate groups for screwdrivers, chainsaws, grinders and other types. Breadcrumbs keep shoppers oriented as they move between levels.

Easy product navigation
Listings offer sorting (recommended, cheapest first, most expensive first, on promotion) and pagination. Dedicated “Promotions”, “New arrivals” and “Sets” sections bring the most interesting offers to the front.

A product page built for buying
The product page shows the price (including discounted and excluding VAT), availability, technical specifications, a downloadable manual, a review form, and the “Buy” and “Buy in 1 click” buttons.

Delivery, warranty and customer account
The store shows several delivery options (courier, pickup points, parcel lockers, in-store pickup), the warranty period and return conditions. Returning customers get a personal account, a favourites list, a loyalty programme and a cart with order checkout.

Result

The online store is live at procraft.cz: the catalogue includes hundreds of items, and the whole purchase — from choosing a product to placing the order — is available online on the site.

Technologies

  • WordPress
  • responsive design
  • review form
  • deep
    catalogue
  • buy in
    1 click

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