Website for accounting services BH Service

bhucetnictvi.cz
  • Industry: accounting and consulting services
  • Type: corporate website

The challenge

BH Service is an accounting company in Prague with more than 15 years of practice, 350+ clients on regular service, and 500+ completed business registration and support projects. The company works with three distinct audiences — private entrepreneurs (OSVČ, freelancers, IT specialists), companies (s.r.o., trading and service firms), and foreign investors without Czech residency. For someone opening a business in a foreign country for the first time, the main questions aren’t really about accounting itself but about where to even begin: which business form to choose, when to register for VAT, how much it will cost. The site needed to answer these questions right from the first screen, and in multiple languages.

What we did

Five cards covering the essentials before you start
We added a “Good to know before starting a business in the Czech Republic” block to the site — five cards covering key decisions: a consultation before you start, choosing between OSVČ and s.r.o., bookkeeping from day one, VAT registration, and reporting deadlines.

A free consultation as the first step
We created a dedicated block offering a free business-setup consultation — “find out in 15 minutes whether OSVČ or s.r.o. suits you” — with a separate booking button right in the header of the first screen.

A services catalog split into two directions
We divided the services into two blocks:

  • “Accounting Support” — s.r.o. bookkeeping, OSVČ support, VAT, tax reporting, payroll and HR records, consultations
  • “Business Registration and Support” — s.r.o. and OSVČ registration, registered office address, corporate changes, opening a bank account, consulting support during launch

Transparent pricing instead of “ask the manager”
We displayed three ready-made pricing plans — Start from 1,500 korunas a month (for OSVČ and small companies), Standard from 5,000 korunas (small and medium business), Business from 10,000 korunas (companies with a more complex structure) — with the option to request a custom quote.

Testimonials with clients’ names
We featured client testimonials with names attached — “most clients have worked with the company for more than 5 years” — instead of anonymous quotes with no attribution.

A team with real names and roles
We created a dedicated “Our Team” section in the site’s main menu — with a photo and role for each specialist (accountants, a lawyer, managers), rather than an anonymous “our specialists.” For a client entrusting the company with their finances and documents, this works as a trust signal — they can see exactly who is handling their affairs.

Direct contact with a specific manager
Instead of a single generic form, we put several WhatsApp contacts in the footer, each tied to a manager’s name — plus a general email address and a “Leave a request and we’ll get back to you” form with a callback button.

Multilingual support for foreign entrepreneurs
We built the site in four languages — Russian, English, Czech, and Ukrainian — for its core audience: foreigners starting a business in the Czech Republic.

Basic SEO setup
We set up basic SEO — meta tags and page structure — so the site would be properly visible to search engines from launch.

Result

The site removes the main barrier to reaching out — uncertainty: visitors immediately see the decisions they’ll need to make when starting a business in the Czech Republic, understand the step-by-step working process, see pricing upfront across three plans, know exactly who will handle their affairs, and can message a specific manager on WhatsApp or book a free consultation instead of waiting on a faceless form.

Technologies

  • WordPress
  • languages
    RU / EN / CZ / UA
  • pricing block
  • testimonials section
  • consultation form

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