Website for kindergarten Jitřenka

dsjitrenka.cz
  • Industry: education / kindergarten
  • Type: landing page

The challenge

Jitřenka is a kindergarten in Prague for children aged 1 to 4.5 with a home-like, family atmosphere: the kindergarten itself describes its approach as „not just safety, but above all heart, understanding, and an individual approach“ (age groups are split precisely into „věk: 1–2.5“ and „věk: 2.5–4.5“). For a parent leaving a very young child with strangers for a whole day for the first time, the site needed to do more than describe a curriculum — it had to ease anxiety and show that children are cared for here as if at home. Separately, the client also commissioned a logo and business card — based on their own visual brief — plus ongoing technical support for the site rather than a one-off project handover.

What we did

A photo gallery instead of long descriptions
We put the emphasis on a 32-photo gallery — the groups, activities, and the garden with its canopy and gentle misting-cooling system («mlhoviště, které jemně stříká vodu a přináší příjemné ochlazení») — so parents see the setting with their own eyes instead of reading about it.

Daily WhatsApp updates as the main trust hook
We highlighted on the site that the kindergarten shares photos and news with parents daily via a WhatsApp group («direct contact via WhatsApp, where we share all the joyful moments») — for a parent worrying about their child all day, that carries more weight than any curriculum description.

A sign-up form and reviews from eight families
We added a sign-up form and a section with detailed reviews from eight families — removing the last barrier before a parent submits an inquiry.

Logo and business card based on the client’s brief
We designed a logo and business card for Jitřenka — the client set the visual concept themselves, and we turned it into finished branded materials.

Ongoing technical support for the site
We took the site on for ongoing technical support from the studio — updates and edits are handled on our end, not delivered as a one-off project.

Result

The site sells not a curriculum but a feeling of home — through the photo gallery, daily WhatsApp updates, and genuine reviews from eight families — and stays in good working order thanks to the studio’s ongoing technical support.

Technologies

  • WordPress
  • photo gallery
  • sign-up form
  • reviews block
  • technical
    support

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