Website for law firm Lex Alliance

lex-all.com
  • Industry: legal, financial and consulting services for business
  • Type: corporate website

The challenge

Lex Alliance is a legal and financial consulting firm for businesses, on the market since 2009, with team members carrying over 20 years of professional experience. It works with companies in Ukraine and the EU across six practice areas — from legal support and litigation to grants, financial audit, and business process automation. The audience is business owners and executives for whom generic promises mean little compared to proven track record: the website needed to demonstrate the scope of the firm’s expertise from the very first screen, backed by real results rather than abstract phrases like “individual approach.”

What we did

Six service areas instead of generic “legal services”
We broke the services down into six clear blocks, so visitors could immediately find what they needed:

  • full legal support for business
  • business grants (Ukrainian and European programs)
  • building a long-term business model and growth strategy
  • ongoing financial support
  • commercial support
  • business process automation and technical support

An “Our Cases” section with concrete results
Instead of generic statements, we added a results block covering three practice areas — legal support and litigation (for example, fines overturned totaling more than €100 million, additional tax assessments of €133 million cancelled, and €250 million in assets recovered), financial and economic expertise and audit, and HR consulting — with specific impact figures for each case type.

A team with names and roles
We featured four specialists on the site with names and roles — the founder and lawyer, a strategist and CFO, a business process automation specialist, and an accountant-auditor-lawyer — instead of an impersonal “our team of experts.”

Two separate contact paths
We split lead generation into two paths for different business needs — a consultation booking form and a separate form for selecting the right grant program — instead of one generic “leave a request” form.

An FAQ section
We compiled answers to frequently asked questions — how to book a consultation, whether the firm works with individuals as well as businesses, whether a dispute can be resolved without going to court, which regions the firm operates in, and whether online consultations are available.

Multilingual support for target markets
We built the site in Ukrainian and English — for the firm’s core audience in Ukraine and for its English-speaking partners in the EU.

Basic SEO setup
We set up basic SEO — meta tags, page structure, and integration with Site Kit by Google for analytics and search console — so the site would be correctly visible to search engines from launch.

A WordPress site with responsive layout
We built the site on WordPress with a custom theme, correct display on smartphones and tablets, and a cookie consent banner.

Result

The website turns legal consulting from an abstract service into a set of measurable results: visitors see six concrete practice areas, real cases with impact figures, and a team with names and roles — and can choose the contact path that fits their need: a quick consultation or grant program selection.

Technologies

  • WordPress
  • Site Kit
    by Google
  • languages
    UA / EN
  • basic SEO
  • two request forms

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