Website for tattoo studio OMN Tattoo

omn-tattoo.cz
  • Industry: tattoo studio, piercing, permanent makeup
  • Type: corporate website

The challenge

OMN Tattoo is a studio in Pilsen that combines three services: tattoos of any complexity and style, piercing, and permanent makeup. Clients come here not just for the service but for peace of mind — the decision to get a tattoo is often tied to anxiety (will it hurt, will the result last forever, will the artist understand the concept) or to a bad past experience (covering up an old tattoo). The studio needed a website that would ease these doubts before the first point of contact — with open information about the process and healing, examples of real work, and reviews — while also working in three languages for its local, English-speaking, and Russian-speaking audiences.

What we did

Three services, each with its own pages
We structured the site around three services — tattoos (any style and level of complexity), piercing, and permanent makeup — with a consistent emphasis on sterility, quality, and an individual approach, the core values the studio states for itself.

An FAQ that addresses clients‘ key fears
We put together a block of frequently asked questions about the process itself:

  • how the journey goes from sketch to finished tattoo
  • whether it hurts and how to prepare
  • how long healing takes and what aftercare is needed
  • whether the studio works with the client’s own sketches or offers its own
  • whether they cover up old tattoos

Reviews with real stories, not generic praise
We featured five named client reviews — including specific stories, such as a successful cover-up of a botched old tattoo and the detailing of a realistic-style piece — instead of a vague „we loved it.“

Portfolio galleries by service
We created separate portfolio galleries for tattoos, piercing, and permanent makeup — so clients can immediately see the studio’s skill level in the area they’re interested in.

A blog covering each service
We launched a blog exploring topics across all three services — tattoos as a form of self-expression, how to painlessly choose a piercing placement and jewelry and care for it, and how to choose the shape and shade of permanent makeup and preserve the result.

A courses section and gift certificates
We added dedicated „Courses“ and „Gift certificate“ sections to the menu — the studio doesn’t just work directly with clients, it also teaches and sells its services as gifts.

Online booking and multilingual support
We set up a „Rezervace online“ booking button right in the site header, plus three language versions — Czech, English, and Russian — to match Pilsen’s mixed-language audience.

Basic SEO setup
We configured basic SEO — meta tags, page structure, and integration of Site Kit by Google for analytics and Search Console — so the site would be properly visible to search engines from launch.

WordPress site with responsive layout
We built the site on the WordPress CMS with the Polylang Pro plugin for multilingual support and correct display on smartphones and tablets.

Result

The site removes the main barriers to visiting a tattoo studio — uncertainty and anxiety — through an open FAQ, galleries organized by service, and genuine reviews, while the three language versions and the split into tattoos/piercing/permanent makeup expand the studio’s audience along two axes at once — language and service type.

Technologies

  • WordPress
  • Polylang Pro
  • basic SEO
  • Site Kit
    by Google
  • online booking

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