Website for travel agency Slavyanka-tur

slavyanka-tour.ru
  • Industry: travel services
  • Type: catalog website

The challenge

Slavyanka-tur is a travel agency in Yekaterinburg that works with clients on a long-term, personal basis: its reviews include stories of cooperation going back to 2003 and thanks addressed to specific staff members by name rather than generic praise. The agency needed more than a visual catalog of destinations — it needed a working tool for choosing a tour, with real search across tour operators‘ inventory, installment payment, and an inquiry form, that supported the same personal-approach logic the agency already uses offline.

What we did

Tour search via Tourvisor instead of a static catalog
We integrated the Tourvisor.ru tour search module — an aggregator of tour operators‘ offers — so visitors could search real, available tours by parameters instead of just browsing destinations with no current prices or availability.

Installment payment for tours
We added a section covering installment terms for tours — a feature rare among small travel agencies — that removes the financial barrier for a client who has already chosen a destination but isn’t ready to pay the full amount at once.

VKontakte widget
We embedded a widget for the agency’s VKontakte community (vk.com/slavyanka_tour) — the social network where the agency is actually active — so visitors could see a live feed and reviews without leaving the site.

Client reviews section
We built review functionality into the site — the agency has a strong track record of personal recommendations (public sources show a rating of 4.8–4.9 out of 5 on 2GIS and Yandex Maps), and the site needed to display that reputation directly rather than only through third-party map services.

Inquiry form and “About the Company” and “Our Offers” sections
We structured the site around specific contact scenarios — an inquiry form for tour selection, an “About the Company” section, and a separate “Our Offers” page with current tours.

Custom design built around the agency’s brand
We designed the site around Slavyanka-tur’s own brand identity rather than a generic travel-agency template.

Built on MODX with responsive layout
We built the site on the MODX CMS with correct display on smartphones and tablets.

Result

The site works as an extension of the personal approach the agency’s offline reputation is built on — working tour search instead of a brochure-style catalog, installment payment as an answer to the main financial objection, and a reviews showcase that confirms what’s already visible on 2GIS and Yandex Maps: clients keep coming back to Slavyanka-tur for years and know staff by name.

Technologies

  • MODX
  • tour search
    Tourvisor.ru
  • reviews section
  • inquiry form
  • responsive layout

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