The client came to Design Online to build a website for El Camino, a brand of prams, car seats and other baby gear. The site does not sell directly to parents. It is a catalogue for wholesale partners, such as online stores, retail shops and distributors, where they can browse the range and place an order. For parents, the site shows where to buy the brand.
Product catalogue
Prams, car seats, baby rockers, high chairs, cots and accessories. Each product has variants, a recommended retail price, package contents and technical specifications.
Ordering for partners
Partners add products to the cart and place an order right on the website. Payment and delivery are handled outside the site under wholesale terms.
Store map
An interactive map of partner stores in the Czech Republic and Slovakia. The “Find a store” button on every product leads to it.
A page for new partners
The Partnership section describes the wholesale terms, access to the B2B portal and XML feeds for online stores, and includes a form for new partners.
Three languages and three currencies
Czech, English and Polish versions of the site, with prices in CZK, EUR and PLN.
Blog and user account
A brand blog and a user account on the site.
El Camino got a website that works as a catalogue and ordering tool for partners and shows parents where to buy the brand.
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