Ask “how much does SEO cost” and you’ll find answers from two thousand to hundreds of thousands of crowns a month. The difference isn’t just agency margin but what actually gets done for the money. Below: prices on the Czech market, our prices and the signs that you’re paying for nothing.
What the price of SEO is made of
Most of the work is content and links. Technical work is mostly done at the start; content and links are ongoing. That’s why SEO is paid monthly and the price grows with competition in your field and the number of tracked queries.
What individual services cost on the market
| Item | Typical price in CZ | Source |
|---|---|---|
| SEO specialist per hour | 500–5,000 CZK | Loudavým krokem, 2023, updated 2026 |
| SEO audit | 5,000–50,000 CZK, about 20,000 CZK on average | Loudavým krokem |
| Keyword research | from about 30,000 CZK | Loudavým krokem |
| Quality SEO article | 3,000–5,000 CZK | Loudavým krokem |
| Monthly SEO at an agency | from about 15,000 CZK (3–4 articles) | Loudavým krokem, LK MEDIA price list |
The figures come from an agency’s article, so they also reflect its own offer. As a guide they hold: monthly SEO with regular content starts at roughly 10–15 thousand CZK a month at agencies, freelancers tend to be cheaper and large agencies more expensive.
What SEO costs with us
| Plan | Price per month | Tracked queries | Articles per month | For whom |
|---|---|---|---|---|
| Standard | from 12,900 CZK | up to 50 | 2 | a business with one main market |
| Optima | from 15,500 CZK | up to 70 | 4 | several services or cities |
| Premium | from 19,500 CZK | up to 100 | 6 | larger sites and e-shops |
All plans include technical SEO, service page optimisation, Google Business Profile and Firmy.cz, planned link building and a monthly report with rankings, traffic and enquiries. A one-off SEO audit costs from 6,900 CZK (e-shops from 12,900 CZK), local SEO from 7,500 CZK a month and e-commerce SEO from 15,500 CZK a month. We are not VAT payers, so prices are final. The minimum term is 3 months, then you can leave with one month’s notice. Accounts and data stay yours.
What affects the price
- Competition in your field — “dentist Mělník” is a different league from “mortgage”.
- Size of the site — an e-shop with thousands of products needs more technical work than a corporate site.
- Number of cities and languages — each city and language means separate queries and pages.
- State of the site — a slow site with old errors needs more work at the start.
- Who writes the content — if you write the texts yourself, SEO is cheaper.
How to spot empty SEO
Google’s guidance on hiring an SEO suggests asking what exactly they will do, what results they expect and when, and how they will communicate. It adds that no one can guarantee a #1 ranking. A good supplier will answer each of these questions specifically.
Will SEO pay off?
Do the maths as with ads: how many enquiries from search you need to cover the monthly fee. If one job earns 10,000 CZK and SEO costs 12,900 CZK a month, two extra jobs a month are enough once it gets going. Unlike ads, rankings hold after the work ends. How SEO works is explained in What is SEO. Want numbers for your site? Book a free consultation.
