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In 2026, a website in Czechia costs from 20,000 CZK for a landing page or a business-card website, from 25,000 CZK for a corporate website and from 35,000 CZK for an online store on Shoptet (60,000 CZK on WooCommerce). Yet the price range on the market is enormous — from 3,000 to 500,000 CZK for what is formally the “same” service. We break down what the price is made of, what you actually pay for and why the cheapest option often turns out to be the most expensive.
When someone quotes you a price for a website, you are not paying for “pages on the internet” but for several fundamentally different things. Understanding this structure immediately explains why one website costs 15 thousand and another 150.
Design. Template-based (a ready-made theme bought for 50 dollars and slightly recoloured) or original (drawn from scratch around your brand). The price difference is several-fold; the difference in the result is memorability and trust. Thousands of visitors have seen a template on thousands of websites; an original design works for you.
Scope. Five pages or fifty. Every page means structure, copy, mobile adaptation and SEO setup. An online store with a hundred products is not a “bigger website” — it is a fundamentally different system with a cart, payments, shipping and integrations.
Copy. Written by a copywriter around your services and search queries — or filler text you write yourself late at night. Website copy does two jobs: it persuades people and it promotes the site in Google. Cutting corners here hurts both.
Technical foundation. Loading speed, responsiveness, SEO setup, analytics, security, schema markup. This is the invisible part you cannot show in a screenshot — and it is exactly what gets cut when someone builds a “cheaper website”.
Support after launch. A month of technical support, training, a warranty. Or “we've handed it over, you're on your own now”.
Landing page (one-page site) — from 20,000 CZK. One page for one goal: getting enquiries from ads. Fast (from 14 days) and effective for a specific service or promotion. Not suitable for SEO promotion across many search queries.
Business-card website — from 20,000 CZK. Up to 5 pages: who you are, what you offer, how to get in touch. A basic online presence for tradespeople and small businesses. It can be found in Google by the company name and 1–2 services.
Corporate website — from 25,000 CZK. A full-fledged company website with no limit on the number of pages, designed for promotion in Google. The main tool for a business that wants to win customers from search. This is where real SEO begins.
Catalogue website — from 50,000 CZK. A complete range of products or services with filters and search, but without online payments. Ideal for B2B, manufacturers and wholesalers.
Online store — from 60,000 CZK (on WooCommerce) or from 35,000 CZK (on Shoptet). Catalogue, cart, payments, shipping, integrations. The most complex type of website: the price depends on the platform, the number of products and the features.
Freelance marketplaces and ads regularly offer a “website for 5,000 CZK” or even a “free website”. The maths is simple: for that money it is impossible to do work that pays off. What you actually get:
A template used by hundreds of other companies. Stock photos instead of your own. Missing copy — or copy generated without any understanding of your business. Zero SEO setup — the site literally cannot be found in Google. No support — at the first breakdown you are on your own. And often someone else’s hosting and domain that you have no access to.
The outcome is predictable: within six months such a website either stops working or fails to bring in a single enquiry, and the company orders a website again — a proper one this time. The total cost ends up higher than if it had been done right from the start. A cheap website is not a saving; it is a deferred overpayment.
A fair question in 2026: why pay when I can describe to an AI what website I want and get a finished layout in an evening, for free? We will answer honestly, without defending our “professional pride”.
For some tasks it really is a workable option. A personal project, a portfolio, a hobby page, a quick test of whether an idea “catches on” — if the website does not need to bring in customers from search and compete for them, an AI tool will handle it. There is no reason to discourage that.
But there is a line between “making a page” and “getting a tool for your business”, and it runs exactly here:
AI will put together a nice-looking page, but it will not build a structure for search queries, work out the semantics or set up technical SEO. The result: the website exists, but nobody finds it. For a business, the whole point of a website is customers from search — and an AI tool will not deliver that.
AI generators produce recognisably template-like layouts. The more people build websites with AI, the more alike they look — standing out from the competition gets harder, not easier.
“Free” is a myth: you pay with the time it takes to learn the tool, write prompts, wrestle with code and make edits. A business owner's hour is worth more than it seems, and the result still looks amateur.
Building the website is half the job. Promotion, support, payment and shipping integrations — this is where DIY with AI quickly hits the ceiling.
Most importantly: we are not against AI — we use the same tools. The difference is that for us AI is a professional tool inside a process, not a magic button. We know what to ask AI for, what to fix after it and how to add the SEO it cannot provide.
A client with an AI tool gets an amateur website in an evening; the same technology in the hands of a team delivers a professional result. The question is not whether to use AI or not — but who is in control of it.
Honesty works both ways. There are things agencies love to sell that far from everyone needs:
Complex animations and “wow effects”. Nice in a presentation, but they slow the website down and rarely affect enquiries. Only a few businesses need them — usually brands in creative niches.
An “extra” mobile app. Most small businesses do not need an app — a responsive website is enough, and developing an app costs as much as several websites.
Unnecessary pages. If you are offered a 40-page website and you actually have five services, you are paying for thin air. A good provider will talk you out of it.
An expensive system instead of WordPress. For 95% of tasks, WordPress covers everything. Development “from scratch on a framework” is justified only for non-standard projects.
Ask for a breakdown. A normal quote shows what you are paying for: design, development, copy, SEO setup, support. If the price is a single number with no breakdown, that is a reason to ask questions. If it is suspiciously low, ask what is NOT included (copy, SEO and support are usually split off as “extras” after launch).
And conversely: if the price is high, ask for an explanation of what makes it up — a good provider will happily explain it point by point.
The realistic price range for a website in Czechia in 2026 is 20,000–60,000 CZK for most tasks of small and medium-sized businesses. The price depends on the type of website, the originality of the design, the scope, the quality of the copy and the technical foundation.
The cheapest option almost always turns into a repeat order, and overpaying happens where unnecessary “wow features” are sold. The best guide is an itemised quote and a provider who is willing to explain every item and talk you out of what you don’t need.
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