How AI started recommending us: what we did and what doesn't work (yet)

Plus Bing Webmaster Tools (AI Performance): 29 citations of our site in Copilot over 3 months. “—” means we did not test that assistant with that question. AI answers change from day to day — this is one snapshot, not a permanent position.

• Facts in one place. Prices, timelines, address, languages and founding year are stated plainly on the site, identically in 4 languages. Perplexity copies them into its answers word for word.
• llms.txt and llms-full.txt — an overview of the studio, services and prices for AI crawlers.
• Structured data (schema): organisation, services, FAQ on articles.
• AI crawler access in robots.txt, fast loading and instant change notifications via IndexNow (Bing, Seznam).
• Answers to questions: a price list, FAQ on service pages, articles with a direct answer in the first paragraph.
• Profiles outside the site: Google Business Profile (39 reviews, 5.0), Firmy.cz, Clutch.

• ChatGPT rarely names us in Czech and English. It takes companies mainly from maps and directories, where we are still weaker.
• Google AI Overview in Czech does not mention us. For the best studios in Prague it takes 4 of 5 sources from Firmy.cz — where we have 0 ratings so far.
• Shoptet: AI assistants answer only from the Shoptet partner directory, which we are not in.
• GEO: no AI names us. An irony we are starting to fix with this article.

Conclusion: AI trusts what several independent sources say about a company. Your own website is the foundation, but it is not enough.

Ratings on Firmy.cz and Clutch, directories for international clients, the Shoptet partner programme, case studies with numbers. In 60 days we’ll run the same test again and add the results here.

An AI visibility audit for 7,900 CZK: we find out what AI assistants say about you and who they recommend instead.

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