Shoptet, WooCommerce and Upgates are three platforms behind a large share of e-shops in Czechia. Shoptet and Upgates are rented as a service; WooCommerce is a free WordPress plugin running on your own hosting. Prices below come from the platforms’ official price lists, checked on 5 November 2026, excl. VAT.
Monthly plans: Shoptet and Upgates
| Shoptet | Price per month | Products |
|---|---|---|
| Free | 0 CZK | 10 |
| Basic | 440 CZK | 100 |
| Business | 1,490 CZK | 1,000 |
| Profi | 2,490 CZK | 5,000 |
| Enterprise | 4,690 CZK | 50,000 |
| Premium | from 12,000 CZK | 100,000 |
| Upgates | Price per month | Products | Languages |
|---|---|---|---|
| Bronze | 450 CZK | 100 | 1 |
| Silver | 1,150 CZK | 1,000 | 2 |
| Gold | 1,750 CZK | 5,000 | 5 |
| Platinum | 3,250 CZK | 50,000 | unlimited |
| Exclusive | from 10,000 CZK | — | — |
Both platforms give 10% off for annual billing. Shoptet’s price list says it charges no setup fee and no commission on turnover. Extra services cost money, though: card payments via ShoptetPay cost, depending on the plan, from 1.19% + 1.90 CZK to 1.99% + 2.80 CZK per transaction, and marketplace integration 2.59–4.99% of the order.
WooCommerce: no platform fees, but other costs
WooCommerce is free, and according to WordPress.org it is used on more than 7 million sites. You pay for hosting (around 300 CZK a month for an e-shop), any paid plugins and maintenance: updates, backups and security. The upside is full control over design, features and data and no product limit. The downside is a higher launch cost and the need for someone to look after the shop technically.
Comparison in one table
| Shoptet | Upgates | WooCommerce | |
|---|---|---|---|
| Type | rented (SaaS) | rented (SaaS) | own e-shop on WordPress |
| Monthly platform fee | 0–4,690 CZK, Premium from 12,000 CZK | 450–3,250 CZK, Exclusive from 10,000 CZK | 0 CZK + hosting |
| Product limit | by plan | by plan | no platform limit |
| Design | Shoptet templates, customisation, custom template | Upgates templates, customisation | anything |
| Custom features | only within the platform and add-ons | only within the platform and add-ons | anything that can be coded |
| Zásilkovna (Packeta) | official integration | in the carrier list | official plugin |
| Accounting (Pohoda, Money) | via add-ons and connectors | Pohoda, Money S3 and others in the integration list | via plugins and connectors |
| Who handles the tech | the platform | the platform | you or your supplier |
What the platform costs over 3 years
Platform and hosting fees only, excl. VAT, monthly billing (calculated from the price lists):
- Shoptet Business (up to 1,000 products): 1,490 × 36 = 53,640 CZK
- Upgates Silver (up to 1,000 products): 1,150 × 36 = 41,400 CZK
- WooCommerce: hosting ~300 × 36 = 10,800 CZK + paid plugins and maintenance
Add the cost of launching the shop. With us an e-shop on Shoptet costs from 35,000 CZK (custom template from 65,000 CZK) and on WooCommerce from 60,000 CZK. For a small shop it comes out about the same; for a growing shop with more products and its own features, WooCommerce usually pays off better.
Which platform suits whom
- Shoptet — you want to start fast, your range is standard and you don’t want to deal with the tech. The largest ecosystem of add-ons and specialists in Czechia. More in Shoptet templates.
- Upgates — a similar model; according to its price list it offers more language versions already in lower plans (Silver 2, Gold 5) and lists wide accounting integrations.
- WooCommerce — you need your own features (calculators, B2B prices, configurators), lots of content for SEO, or you don’t want to pay the platform by product count.
Still unsure? Read our comparison WordPress or Shoptet and how to start an e-shop in Czechia, or write to us — within 24 hours you get a recommendation with a price.
